Frijj to launch augmented reality campaign | News | New Media Age - 0 views
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Nicholas B on 24 Mar 10"Augmented reality will allow Frijj customers to interact with the brand by holding up a bottle in front of a webcam to gain access to a real- time environment. A Frijj Swamp Soccerette then appears to climb out of the bottle and perform an on-screen cheer." An interesting take on commercial use of AR.