Total Immersion to Unveil First Commercial Markerless Tracking on Mobile at I... - 0 views
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A major component of Total Immersion’s proprietary AR solution, markerless tracking enables an AR application to use natural targets to trigger the augmented reality experience.
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“Mobile innovation continues to drive rapid change for business and personal interaction, and this spring’s CTIA educational program will address next generation technologies, new players and emerging opportunities,” said Robert Mesirow, vice president and show director for CTIA. “We are delighted that Bruno and Total Immersion will be contributing to the discussion.”
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“Augmented reality is a new human interface, and as such, offers enormous potential to create engaging new experiences – especially using mobile platforms,” Uzzan said. “AR is already beginning to transform the way people see and interact in the world. It’s ushering in an age where destinations, data and details will be as close as a smartphone. AR can turn a simple cell phone into a marketing and information delivery device with seemingly limitless capabilities.”