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I think the real thing Google brings to the table is introducing the feasible technology so that game companies can follow suit. I don't think the information in Google Street View is granular or clear enough to satisfy the needs of a game, but it might inspire an innovative game developer to mount a camera to a car and go capture the data in a similar fashion for their projects.That being said, Google Earth is a fascinating piece of software, and I would love to see some sort of online multiplayer experience that could take advantage of all that data

In this near-future scenario, just one of many possible applications for the technology, the concept of augmented reality makes air travel more bearable. More than just a series of visual cues, the technology can even combine auditory sensors and other stimuli to make high-tech data part of your everyday life. Like robotics, there’s a visceral and physical representation of the underlying artificial intelligence involved. And with real-world implications that range from expediting everyday business travel to fueling potential military research, facilitating heightened responses in emergency scenarios and powering the world’s most immersive video games, augmented reality will forever change how we think about data and how we process information.“Augmented reality will ultimately become a part of everyday life,” explains Sam Bergen, an associate art director for digital innovation at the ad agency Ogilvy and Mather. “Kids will use it in school as a learning tool – imagine Google Earth with AR- or AR-enabled text books. Shoppers will use it to see what products will look like in their home. Consumers will use it to visually determine how to set up a computer. Architects and city planners will even use it to see how new construction will look, feel, and affect the area they are developing.”

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games – so there is quite a lot of R&D looking at the multi-player aspects of AR gaming such as this La

Using your Oyster Card and Bike Key, Chromaroma lets you play the city as you travel. It tells you stories,gives you points, and visualises your movementson an interactive map of London.

From ambient play which enhances the journeys you already take, to more exploratory fare that will take you to places perhaps you didn't know existed.