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Wesley Shu

[ METAMUSE ]: Google IPO 啟示錄 - 0 views

metamuse.blogspot.com/...google-ipo.html

google intromis ipo yahoo

shared by Wesley Shu on 07 May 07 - Cached
  • Google
  • Google主要的獲利模式有兩種，第一種就是廣告廠商依據使用者輸入的關鍵字詞在搜尋頁面顯示該廠 商的資訊，例如輸入搜尋METAMUSE的時候，搜尋結果的頁面最上方出現「請問你是不是搜尋METAMOUSE？」並且在右方有所謂的TEXT-AD （文字式廣告），另外一種就是提供Google搜尋引擎的技術給其他大型公司使用，例如華爾街日報或是最新AMAZON的A9搜尋功能等，都是利用 Google搜尋引擎的計數供瀏覽者搜尋站內或相關資訊。
  • YAHOO所提供的引擎是屬於較落後的被動式搜尋引擎，也就是說網站擁有者必須主動的去YAHOO 登錄自己的網站，並自行輸入關鍵詞才能讓搜尋者從YAHOO中搜尋到相關連結與資料
  • ...2 more annotations...
  • 使用者合約內附註一項聲名是進出的 郵件需要經過搜尋引擎掃瞄過後插入相關且與內容相符合的廣告。這是一種精準式的廣告行銷，因為有精準的搜尋引擎才能提供廠商這樣的服務
  • 第一個發展搜尋引擎又放棄的是YAHOO，第一個提供免費電子郵件又放棄的還是YAHOO，但是Google卻能看到YAHOO所沒看到的事情，將 被YAHOO放棄的市場拾回並準備重新創造新的市場
chuchu444

Web marketers hunt濳he perfect online ad - March 1, 2007 - 0 views

money.cnn.com/...index.htm

yahoo

shared by chuchu444 on 03 May 07 - Cached
  • But consider this little-known fact: Internet users spend a mere 5 percent of their time actually searching. The rest of the time, they're trolling the vast expanse of Internet space, leaving marketers ever more opportunity to fill it with display ads.
  • "Marketers now all have to understand the power of algorithms," she says. Today everything about a fully realized Web campaign - how the creative messages look, what color the ads are, what sites they're placed on and where on each site, what time of day they run and how frequently - is determined at least in part by software applications known as "creative optimizers."
  • And every big media company is paying attention. The fact that Google doesn't (yet) dominate the market for display ads is only accelerating the arms race for faster, smarter, more efficient ways of building and deploying display ads. Yahoo, the perennial No. 2 in paid search, already brings in an estimated $1.5 billion from selling ad space mainly on its own sites, and would love to see that number surge. Analysts estimate that Time Warner's AOL unit, long the ugly stepchild of its corporate parent (which is also Business 2.0's parent), will generate $1.6 billion from display ads this year, much of that from selling ads on third-party sites. From mighty Microsoft (Charts) to a host of tiny startups, everyone is racing to build a better display ad.
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  • As the most visited destination on the Web, Yahoo has an estimated 131 million monthly unique visitors to its sites. By dropping cookie files onto every Web browser that calls up one of its sites, Yahoo has amassed a staggering amount of data about its users. Fayyad rides herd on the 12 terabytes of user information that flow into Yahoo's servers every day, more than the entire inventory of the Library of Congress. The data is crunched, blended with information about what people do on Yahoo's search engine, and fed into models that predict consumer behavior.
  • This has led Fayyad to an important conclusion: What you do on the Web reveals far more about you than what you type into a search box.
  • What you do when you aren't searching - the other 95 percent of the time you spend online - is gold to advertisers. Yahoo often sells ad space based not on a site's content but on a consumer's online behavior, a growing practice known as behavioral targeting.
  • But the company also sells ad space for about 3,000 smaller sites through its Advertising.com business, which it bought in 2004 for $435 million.
  • While Google has served up ads that use all sorts of images - including animated ads and, just recently, click-to-play video ads - media buyers say most of Google's display ads are short text ads similar to what you'd see beside search results.
  • For now, Google is in a difficult spot. As the leading search engine, it could certainly track its users' behavior to develop super-targeting capabilities for display ads.
  • Wesley Shu on 03 May 07
     
    nice highlights :)
Wesley Shu

Taiwan.CNET.com : 新聞專區 : 企業軟體 : Google、Yahoo、eBay、微軟：誰併誰？ - 0 views

taiwan.cnet.com/...0,2000064574,20106583,00.htm

ebay google intromis merger microsoft yahoo

shared by Wesley Shu on 03 May 07 - Cached
  • Google、Yahoo、eBay、微軟：誰併誰？
  • 其中Yahoo-eBay聯盟被認為是最有可能的
Wesley Shu

Yahoo! gives up quest for search dominance - 0 views

seattlepi.nwsource.com/...256748_yahoo24.html

google intromis yahoo

shared by Wesley Shu on 05 Jun 07 - Cached
  • Yahoo! handled 19 percent of global Internet searches in November, a drop from 27 percent a year earlier, according to Web tracker ComScore Networks Inc. Google's share, by contrast, rose to 60 percent from 47 percent.
tiffanyshu

meeblog » about - 0 views

blog.meebo.com/about

instant massage

shared by tiffanyshu on 04 May 07 - Cached
  • access all of your buddies (on AIM, Yahoo!, MSN, Google Talk, ICQ and Jabber) and chat with them, no downloads or installs required, for free!
  • Wesley Shu on 04 May 07
     
    interesting idea. People should have thought about it earlier. So, why QQ is so popular in China, not others?
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