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"The first South by Southwest Music Conference and Festival (SXSW) was held in 1987 in Austin, Texas. Despite the fact that Austin was not a Top 20 major market at the time, the background and character of the city made it a perfect location for the conference."

I will be researching the music festival South by Southwest -Chasity Landry

"South by Southwest (SXSW) Music and Media Conference, the world's leading music industry event, offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo and other conference activities at the Austin Convention Center."

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