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We call those high multitaskers ... who are constantly using many things at one time when it comes to media. So let's say they're doing e-mail while they're chatting, while they're on Facebook, while they're reading Web sites, while they're doing all these other things. And low multitaskers are people who really are more one-at-a-time people. When they're texting, they're texting. When they're reading a Web site, they're reading a Web site. So those are the low multitaskers.

It turns out multitaskers are terrible at every aspect of multitasking. They're terrible at ignoring irrelevant information; they're terrible at keeping information in their head nicely and neatly organized; and they're terrible at switching from one task to another.