MSC and La Trobe Uni Diigo Project

Sound pattern: rhyming - captures the reader's attention and causes them to remember the author's point. In this case as a rhetorical question accompanying an image. Imparts the writer's contention clearly - facebook is a space where people express hate as much as friendship and children are as susceptible to being involved in this as anyone.

A cliche and connotation: Intimates there is something off about facebook, the phenomenon has gone stale.

Exaggeration and attack: the writer blames Facebook for worker's being distracted and not working, he intimates it is happening all over the world ruining the work ethic of office workers.

Bandwagon appeal and fact: Campbell lists numerous countries where people are losing interest in Facebook. It provides the reader with a sense that this is now the growing phenomenon when it comes to Facebook. Linking this discussion to the headline and visual imagery they are likely to think that incidents of humiliation and hatred is the driving force ofthis trend.

Rebuttal: Campbell employs a rebuttal to an argument that he feels some readers might be beginning to think as they read the article. This is to reassure the reader that he has thought carefully about the subject and his points are valid.

Anecdote: Campbell personalises his point of view by sharing the story of his own relationship with Facebook. He also further promotes the validity of his perspective by insisting that he has experienced being a supporter of Facebook. 'Unabashed Facebook fan' works as a play on words imparting that he was a fan when he had not been bashed by Facebook in some way.

Simile, humour: Campbell likens himself to 'Mr Pooter', the main character in a comic novel that is a literary classic. The humour resides around the fact that Mr Pooter sees the world in terms of 'it's all about me' his diarys reveal his narcisistic self importance. Even this reference works to deride Facebook, with its suggestion that Campbell and other users are deluded that that all the miniutae of their lives needs to be broadcast because it is just all so important.

The rule of three - listing three awful things that can occur to people when they use Facebook supports Campbell's contention whilst hardwiring his perspective into their memory. People generally remember things listed in threes so the reader is likely to associate bullying, taunting and stalking with Facebook as they read the article even though they are not the article's focus topics.

Ironic humour, play on guilt - This comment aims to make the reader consider that while Facebook can make people feel powerful the flip side of it is that you can really hurt others, simply by rejecting them. It implores the reader to think of their own experiences of this, raising awareness of the irony that something that should work to make people 'feel good about themselves' can often make them feel mean or shamed.

Emotive language

Inclusive language

Colourful language

Outrage, colloquialism

Reasoning and logic: Campbell takes into account his friend's position. Campbell portrays himself as understanding.

Repition of of emotive language/loaded word 'snubbed'.

Appeal to fear and insecurity - as the reader lives the experience through Campbell's extended personal anecdote, the horror of the experience is tangible and the fact that this scenario could happen to anyone.

Sentimental longing - yearning for the past

Nostalgia

Attack

Solution - reasoning, trying to justify, intensifys the reality that is eventually made certain

Simile -

Just as the Puritans in 'The Crucible'.

In 'The Crucible' the rumours of witchcraft spread rapidly.

The idea of sacrifice is prominent in 'The Crucible'. Many of the characters make the ultimate sacrifice to protect others and uphold dignity and truth. The addressing of this idea in this article is a link that a teacher/examiner would determine as the student drawing from the set text.

Many of the characters in 'The Crucible' were hanged as a result of being unfairly accused of witchcraft.

To respond well to this question a person needs to discuss the different groups of people represented in the text: the soldiers - 'cherries', 'grunts', the army leaders, the Vietnamese civilians, family and friends of soldiers at home in America, the VC. Can we think of any other groups that could feature in the discussion?

Reference to characters and use of quotes is important. Well done.