The alligator goes modern: Lacoste stores deploy digital signage | RetailCustomerExperience.com - 0 views
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Simeon Spearman on 09 Jan 13"The video walls tell the Lacoste story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by Lacoste and is updated remotely by Lacoste headquarters."