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"First, you have transactional data, which includes all the information you have about previous purchases and interactions with individual customers. Second, you have digital behavior data. This data, as the name implies, covers what people are doing and have done online, from surfing patterns to all the various digital interactions they may engage in across your web and mobile sites. This data can tell you, for example, which pages or sets of products on your site people have spent the most time exploring (or, alternately, ignoring). Third, you have social data, which includes all data related to the social graph as well as any social information that customers may have chosen to share with you (or, perhaps, unwittingly shared with you by agreeing to sign-in to your site using Facebook or Twitter)."

IBM digital out of home execution. Combines multi-touch, gesture, audio, video and text-to-mobile features. 8' x 12' interactive display in JFK airport from July thru Sept. 24. 

Good implication for Cloud Computing - Ever-increasing need for fast, efficient, and scalable analytics solutions.