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Mr. Coe says the agency's Tumblr commerce platform has two service levels: one designed for small businesses and the other for brands. For the former, Coexist and Stripe would take a roughly 6% cut of sales transacted through the platform, but the service would be free to use. In the case of brands, he's envisioning something more custom where Coexist might develop a Tumblr blog for an event like Fashion Week and then power a pop-up store where Tumblr followers could buy limited-edition goods that had been unveiled that week. The service's first taker is Jeni's Splendid Ice Creams, which has 10 stores in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole Foods but shipped more than $1 million of product through its website last year. Its Tumblr account launched last week, and items for sale are marked with a yellow dot, including a $32 ice-cream-sandwich collection.

Here’s what you won’t see in Glass: advertising. Brin stated pretty vehemently that they have no plans to integrate advertising into Glass and that the only plan is to simply sell the hardware, which will be “significantly” cheaper than the $1,500 Explorer Editions that were announced today. The Glass team says they’re focused on the quality of the experience and not making it as cheap as possible. (Thank gawd.) Core Google apps like Gmail and Plus (Hangouts) are being tested now along with Android apps. What isn’t clear is whether or not the Android and Google apps teams are working with the team at Glass and vice versa.

More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.

Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.

Walmart noticed that a different set of customers also found the service appealing. About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online.