Targeting specific devices (e.g., John Doe's cell phone [not "all iPhones"] in order to serve up better advertising. Article says these device fingerprinting technologies could eventually replace cookies. Vendors: BlueCava, 41st Parameter, and even Akamai.
Ubisoft and GAME have teamed up to launch an Augmented Reality iPad Game that lets you race cars from the new release around just about anywhere you can place a marker…
Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."