Range Rover's Pulse of the City project may be a campaign to watch all year. This interactive video/choose your own adventure video is part of the same campaign that Ok Go's pulse of the city app/art project was linked to.
The glasses are designed primarily for those kinds of scenarios: research projects, testing rooms and simulators - where the thing being looked at isn't just a computer or tablet screen, which would be better served by non-wearable eye tracking like Tobii's EyeX. If you want to study what part of a person's face people look at in various social situations, for example, the Tobii Glasses 2 can tell you.