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Emily Knab

Greystripe's iAd-Like 'Immersion Ads' Boost Purchase Intent for Buick LaCrosse by 35 Percent According to comScore - 0 views

www.prweb.com/...prweb4262954.htm

statistics advertising mobile apple auto

shared by Emily Knab on 15 Jul 10 - Cached
  • Emily Knab on 15 Jul 10
     
    iAd for buick increases purchases for the lacrosse by 35%
Simeon Spearman

Adidas Pulls $10M iAd Campaign After Three Rejections - Adrants - 0 views

www.adrants.com/...lls-10m-iad-campaign-after.php

weekly

shared by Simeon Spearman on 05 Oct 10 - No Cached
  • Emily Knab on 08 Oct 10
     
    weekly 10.8
  • Emily Knab on 08 Oct 10
     
    Weekly 10.8
Rhiannon Apple

Mobile Ad Projection Swings Again 12/06/2010 - 0 views

www.mediapost.com/publications

daily mobile

shared by Rhiannon Apple on 07 Dec 10 - No Cached
  • Rhiannon Apple on 07 Dec 10
     
    According to a new estimate by IDC via Bloomberg Businessweek, Google is now by far the dominant player in mobile advertising, poised to end 2010 with a 59% share of the $877 million U.S. market. IAd-maker Apple is a distant second with an 8.4% share, followed by Millennial Media with 6.8%.
Emily Knab

Ahead Of A Wide Launch Next Year, Apple Previews iAds For iPad With Tron Legacy - 0 views

techcrunch.com/...ipad-iad

2011 daily mobile entertainment tablets apple movie

shared by Emily Knab on 14 Dec 10 - No Cached
  • Emily Knab on 14 Dec 10
     
    daily 12.14
Rhiannon Apple

Unilever breaks first iAd campaign to run on iPad - Mobile Marketer - Advertising - 0 views

www.mobilemarketer.com/...9412.html

L'oreal apple tablet mobile advertising execution daily

shared by Rhiannon Apple on 17 Mar 11 - Cached
  • Rhiannon Apple on 17 Mar 11
     
    First iAd on iPad
Rebecca May

Interview - eMarketer - 0 views

totalaccess.emarketer.com/Interview.aspx

l'oreal tablet competitive

shared by Rebecca May on 10 Nov 11 - No Cached
  • Rebecca May on 10 Nov 11
     
    Unilever's Dove Men+Care was on the first to run an iAD campaign on the iPad "Journey to Comfort"
Simeon Spearman

HP Files For "Palmpad" Trademark - 0 views

techcrunch.com/...hp-files-for-palmpad-trademark

technology mobile trends apple tablets

shared by Simeon Spearman on 19 Jul 10 - Cached
  • Simeon Spearman on 19 Jul 10
     
    HP files trademark for Palmpad. Potential iPad competitor and example of serious competition in the space. Could be good to mention in "Trends Presents" on iPad/iAd
Simeon Spearman

Google New Ad Format Interactive Video Ads - 1 views

www.businessinsider.com/t-interactive-video-ads-2010-7

google advertising video interactive

shared by Simeon Spearman on 12 Jul 10 - Cached
  • Simeon Spearman on 12 Jul 10
     
    Eric Schmidt, CEO of Google, lays out his vision for a new ad platform for Google. The interactive video ads would be mini-websites that could be embedded in videos, etc., enabling users to post comments and see realtime updates within the ad. Similar to the interactivity of the iAd platform, but an idea backed by Google.
Emily Knab

mDialog ups the ante on interactive iPad ads (video) | VentureBeat - 0 views

venturebeat.com/...mdialog-ipad-ads

Potential partner advertising video apple tablet mobile weekly

shared by Emily Knab on 03 Nov 10 - No Cached
  • Emily Knab on 03 Nov 10
     
    like an iAd but not by apple "in-stream" apps that have interactive overlays- on the ipad it will use GPS to locate nearby dealers for car ads, etc.
Simeon Spearman

Take that, iAds: Greystripe has run 100+ iPad ad campaigns | VentureBeat - 0 views

venturebeat.com/...greystripe-ipad-campaigns

tablets

shared by Simeon Spearman on 28 Mar 11 - No Cached
  • Simeon Spearman on 28 Mar 11
     
    100+ campaigns on iPad, 20% engagement; 60 sec of engagement on average
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