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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marke...
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www.mmaglobal.com/...r-mobile-video-benchmark-study
video
mma
mobile
mobile marketing
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scottsooner
on 29 Apr 14
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the study revealed very high completion rates (90+%) for mobile video
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five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day.
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three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads.
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evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.
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scottsooner
on 29 Apr 14
This goes in hand with the Slide Share I have shared.
This goes in hand with the Slide Share I have shared.
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Mma video benchmarking-study-1-finals
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www.slideshare.net/...video-benchmarkingstudy1finals
video
mma
mobile
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scottsooner
on 29 Apr 14
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scottsooner
on 29 Apr 14
"
http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals
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http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals
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