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The MMA Announces Results of The First Ever Mobile Video Benchmark Study | Mobile Marke... - 0 views

www.mmaglobal.com/...r-mobile-video-benchmark-study

video mma mobile mobile marketing

shared by scottsooner on 29 Apr 14 - No Cached

the study revealed very high completion rates (90+%) for mobile video
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five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day.
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three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads.
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...1 more annotation...
evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.
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scottsooner on 29 Apr 14

This goes in hand with the Slide Share I have shared.

<div class="cArrow"> </div><div class="cContentInner">This goes in hand with the Slide Share I have shared. </div>

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Mma video benchmarking-study-1-finals - 0 views

www.slideshare.net/...video-benchmarkingstudy1finals

video mma mobile

shared by scottsooner on 29 Apr 14 - No Cached

scottsooner on 29 Apr 14

"http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals"

<div class="cArrow"> </div><div class="cContentInner">"<a href="http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals" rel="nofollow" target="_blank">http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals</a>"</div>

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