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They're helping fund Makini, a wind power startup. Instead of capturing air the way standard static turbines do with a single prop, their Airborne Wind Turbine (AWT) kite wing captures the constant flow of air found at altitude significantly higher than a turbine.

GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube. "The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.