Super Fans Get to Play with My Little Pony - 2 views
-
amakely on 21 Jul 14Hasbro is allowing some My Little Pony fans to license and sell their 3D printed designs through a Shapeways online store. Fans do the design work, Hasbro surely gets to enforce their right of approval before sale in the store, Shapeways manufactures the product. It's definitely a win for Hasbro, they're offloading the work, getting the fans involved, while still protecting the brand.