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They've joined forces with Call of Duty: MW3 to take the campaign further with seamless in-game advertising and potentially reach millions more potential volunteers and supporters.  Players can buy the Amnesty Rescue MOD (additional map) for $1, which gets donated to Amnesty, and players can rescue and save people suffering from human rights violations. 

Fight, fight, fight! Looks like GT and North Carolina State are in the computer connected dog wars;-)

Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model. This new QR code system will give firefighters, paramedics, and police the details they need to know to help passengers, including the location of airbags, gas tanks, and electric cables. These QR codes will be placed on the gas tank flap and another will be placed on the opposite side of the car.

PR agency Edelman created BlogLevel, a search and rescue tool for marketers looking to find and evaluate who they should be reaching out to.

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