Partnership with Redbook and Nearby Now
Working with 65,000 retailers nationwide, NearbyNow has its own concierge team that calls stores to verify if an item is in stock, and then emails the customer within 10 minutes to confirm availability. Customers can then reserve the desired product. Users will only see a "Find It" Button if an item is carried by a local store. Otherwise, they will be directed to online stores that sell the product.
The mass retailer has equipped a number of them with a "survival kit" containing an assortment of small essentials, including lip balm, breath mints and stockings, to help them make it through the week. Should kit recipients need a refill of any of these items - or if they should need, for example, stain remover or a compact sewing kit - they can simply send a request to @KmartFashion over Twitter, select menu items using the #KmartConcierge hashtag and direct message their location details for hand delivery.