Not the first decline but the first decline in the first quarter of the year which is normally the industries strongest quarter. Soon PayTV will only have an ever shrinking audience of Boomers.
"While Denny's is still doing quite well with the 50+ demo, following the debut of the brand's web series, Always Open, the restaurant chain has seen a marked increase awareness among 18 - 34 year olds according to YouGov's BrandIndex, a consumer brand perception index.
Denny's has seen its Impression score rise from 6.2 to 25.4 - a number that has surpassed the score for the 50+ demo.