Group items tagged

Aislelabs launced a marketing automation platform for brick-and-mortar retailers that will help retailers build real-time digital marketing campaigns for in-store deployment and connect with them with their existing online marketing campaigns.

"If she has a criticism of Facebook Exchange, it would be the restrictions on serving dynamic creative. "For eBay dynamic creative is the real win. We have dynamic inventory and millions of [products] across categories." Because of Facebook's restrictive creative upload requirements, that level of creative automation is simply not possible. Asked for a piece of advice for marketers dabbling in FBX, Wehrmaker said, "You have to be thoughtful about measurement and creative, but it's not a big stretch from what we've already been doing in the ad exchange space."

Automated marketing/advertising for small/medium businesses. Just scored another round of funding. As more of these services for SMBs are automated, where will they dump their marketing budgets?