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Why not to second-guess pricing from customer complaints - written by a social media consultant, but good point re price for the people who are ready for it

We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do

Today, customers can interact with your storefront in various digital places--desktop, mobile, and tablet--and expect experiences tailored to where they do so. You can no longer simply build a website and assume your digital job is done. Here's how to build a digital strategy that makes sense across platforms

Create your own word cloud from any text to visualize word frequency. Doesn't customize color/font like others, but groups similar words and can include count of words.

If you are a UX professional, you've probably struggled at times to get your voice heard. Between ladder-climbing product managers, cowboy engineers, and a workload that leaves you out of breath every day, rising above the shenanigans of corporate life can be a challenge. All you really want to do is design truly amazing experiences for your customers, but the politics and red tape of your workplace get in the way. Or do they? It's easy to blame the "system," but in reality, we all control our own destinies. The following tips will help you take control, especially if you work on a product team in a corporate setting. Using any combination of these strategies will help you push past your day-to-day challenges to have an even bigger impact on your team.

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it's not uncommon to have abandonment rates of 50% or higher. We know a good chunk of abandonment does not occur because the button wasn't big enough or green enough or our web forms are too long. Some got distracted, some wanted to hold items for later, some left and couldn't remember your site URL, some even thought the transaction went through when it did not.

The next time you're faced with an incentive program as a consumer, think about how it makes you feel and ask yourself, "is this motivating me to refer my friends to this business?" Your answer to this question is important because the key to creating a successful sales organization in the next decade will be understanding how to leverage one of your greatest assets, your customer relationships.

Part 2 of 7 articles on Essentials for Customer Centric Business

Part 1 of 7 articles on Essentials for a Customer Centric Business