We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do
In 2009, ModCloth founder Susan Gregg Koger launched her site's "Be the Buyer" program. It mixes business with pleasure. ModCloth buyers receive excellent data on what garments to buy and, at the same time, get to indulge in their fantasy of being a store buyer.
Over the past 3 days I attended the Internet Retailers Mobile Commerce Forum, where the week's events were filled with insightful and useful information presented by some of the world's leaders in mobile commerce.