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The screen captures are fascinating — watch below as an off-campus user searches the library home page for the correct place to do an author search in the library catalog

Be prepared; watching a series of videos of unassisted users can dismantle your or your web committee’s cherished notions about how users navigate your site.

Paid accounts also have access to real time analytics, so libraries would be able to get a montage of what’s happening in the lobby as it is happening. Imagine being able to walk out and announce a “pop-up library workshop” on using the library catalog effectively after seeing the twentieth person fumble through the OPAC.