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Jennifer Parsons

» Glimpses into user behavior ACRL Tech Connect - 0 views

acrl.ala.org/techconnect

outsourcing analytics usability user behavior tech software library

shared by Jennifer Parsons on 03 Apr 12 - No Cached
  • The screen captures are fascinating — watch below as an off-campus user searches the library home page for the correct place to do an author search in the library catalog
  • Be prepared; watching a series of videos of unassisted users can dismantle your or your web committee’s cherished notions about how users navigate your site.
  • Paid accounts also have access to real time analytics, so libraries would be able to get a montage of what’s happening in the lobby as it is happening. Imagine being able to walk out and announce a “pop-up library workshop” on using the library catalog effectively after seeing the twentieth person fumble through the OPAC.
  • Jennifer Parsons on 03 Apr 12
     
    Describes the use of analytics tools such as Inspectlet, ClickTale, userfly, and more; it includes a nice little comparison table of features. Particularly cool are the real time screenshots and heatmaps depicting page use.
Scott Peterson

Your Ebook is reading you - 0 views

online.wsj.com/...4870304577490950051438304.html

Professional Development

shared by Scott Peterson on 05 Jul 12 - No Cached
  • Scott Peterson on 05 Jul 12
     
    On the one hand this is nothing new, several entertainment industries are using deep analytics to see how customers use their products. However, many Ebook readers may not be aware that how long they take to read a book or what they read is being tracked. Customers may avoid books on controversial or personal subjects out of privacy concerns, and publishing may being taking a by-the-numbers approach where they depend more on analytics than market experience and become less willing to try new ideas and authors.
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