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"According to technophiles, experts, and that whispering voice in your head, 2010 will be the year that augmented reality makes a breakthrough. In case you don't know, "augmented reality" is the rather quotidian title given to a smart, gizmo-specific type of software that takes a live camera feed from the real world and superimposes stuff on to it in real time."

In short, Orb provides the ability to "MyCast". MyCasting gives the user instant access to photos, music, videos, live television, and other digital content on their home PC at anytime and from any internet-connected device, such as a mobile phone, PDA or laptop. MyCasting is media anywhere.