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"According to technophiles, experts, and that whispering voice in your head, 2010 will be the year that augmented reality makes a breakthrough. In case you don't know, "augmented reality" is the rather quotidian title given to a smart, gizmo-specific type of software that takes a live camera feed from the real world and superimposes stuff on to it in real time."

"The augmented reality industry is in its infancy, and it is going to need the support, resources, and infrastructure of venture capital to grow into a mature, world-changing industry. I feel like most technology venture capitalists still haven't heard about augmented reality (you would think that these guys would be watching industry news, twitter, and blogs like hawks looking for new opportunities, wouldn't you?), or they have already formed an opinion based on stuff that is a year or more old, or that they simply don't understand the tecnology and the potential of AR. Ok, no problem. We can fix that."

Mobile application uptake yet be truly popular and a global reality - Ericsson