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"The augmented reality industry is in its infancy, and it is going to need the support, resources, and infrastructure of venture capital to grow into a mature, world-changing industry. I feel like most technology venture capitalists still haven't heard about augmented reality (you would think that these guys would be watching industry news, twitter, and blogs like hawks looking for new opportunities, wouldn't you?), or they have already formed an opinion based on stuff that is a year or more old, or that they simply don't understand the tecnology and the potential of AR. Ok, no problem. We can fix that."

Gary also introduces briefly some projects to illustrate his approach to mobile interaction design in Africa. One of the applications he mentions is Big Board - a public display that allows people to download media for free - which he also presented at the MobileActive08 conference.