Group items tagged

Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.The better the stories you tell, the more interesting you become.

here’s a basic structure that works perfectly for telling almost any story.1. Exposition: scene and setting2. Conflict: The problem on which the story is based3. Rising Action: The journey from conflict to resolution4. Resolution: The solution to the problem (not always something everyone will be happy about)5. Denouement: What happens after the resolution

Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.  Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.  Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.  If it does not exist yet, add your hashtag definition to online tools such as Tagalus.  Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.

The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

Lists

How-to

Photos or videos

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

Mobile-Optimized Websites:

Calls to Action:

Integration With Print, Outdoor and Event Promotions:

Don’t include EVERYTHING on your mobile site. That means if you have 15 different pages on your main site, it might only be three or four series for the mobile version. Make it really easy to find the phone number and physical address. It is surprising how hard it is to find address and phone number information on many Web sites. Avoid unnecessary graphics that make the site slower to load.

1. Give consumers a compelling reason to scan it.

2. Make sure you have a mobile friendly website.

3. The code must be readable with a variety of phones.

Start with your business card.

Be creative.

Offer an incentive.

Here are some best practices for maximizing the return on your QR code direct mail initiative:

Ensure that QR codes link to Web pages that are optimized for mobile devices

Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.

2. If you're not embracing social media, get in the game.

5. Be mobile.

6. QR Codes explode

Where phones cannot scan

In-flight magazines

On the side of buses

20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.

1. Reinventing the Shopping Experience

2. Enhancing the User Experience

Mobile Optimized

Simple is best

Conversion focused

1. Define your goal.

2. Optimize for mobile viewing.

3. Size matters.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.

There are two ways to access applications on a mobile device. The first is to simply fire up the mobile Web browser and load a Web application. Existing Web sites are designed for mouse interaction. Mobile interaction is with the finger, thus most Web sites need to be optimized for the mobile Web.

free white paper, A Practical Guide to QR Codes for the Small Business Marketer.