MediaPost Publications NFC To Eclipse QR Codes 12/01/2011 - 0 views
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A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.
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These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.
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The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?
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While NFC will do away with many QR code limitations, it will not entirely eliminate the role of codes. The use of QR codes in magazines, for instance, is unlikely to be killed off by NFC -- at least within the next few years.