New Accenture mobile commerce study shows American consumers open to social media ads o... - 0 views
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64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.
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33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.
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This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).
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