Skip to main content

Home/ MobileWeb2Go/ Group items tagged Web

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Michael Comins

You can't get away with a bad mobile experience anymore - O'Reilly Radar - 0 views

radar.oreilly.com/...ablet-usability-kpi-speed.html

mobile web mobile marketing

shared by Michael Comins on 15 Dec 11 - No Cached
  • We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
  • The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.
Michael Comins

Mobile Web, not Apps, Drives mCommerce Ads: SMART Report | SiliconANGLE - 0 views

siliconangle.com/...ves-mcommerce-ads-smart-report

mobile web mobile marketing data

shared by Michael Comins on 18 Jan 12 - No Cached
  • According to the study, mCommerce saw a 64 percent month-over-month increase as a Post-Click action. Store locators ran plenty of campaigns, especially retail and auto advertisers for a 47 percent month-over-month augmentation, comprising 33 percent of all campaigns in the Millennial Media platform.
Michael Comins

Apple iOS: Mobile Web Winner - TheStreet - 0 views

www.thestreet.com/...ple-ios-mobile-web-winner.html

mobile web mobile marketing data

shared by Michael Comins on 11 Nov 11 - No Cached
  • Apple held 61.64% of the mobile/tablet OS market in October, according to Net Applications, up from 54.65% in the prior month, and a hike of more than 12 percentage points from December 2010. Android, in contrast, accounted for 18.9% of the market in October, up from 16.3% in September, an increase of just over 7 percentage points from December.
Michael Comins

Tech-savvy consumers looking to holidays to boost mobile web access ‹ News « ... - 0 views

www.brafton.com/...ays-to-boost-mobile-web-access

mobile web mobile marketing iPad

shared by Michael Comins on 13 Nov 11 - No Cached
  • , tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.
  • tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.
Michael Comins

3 ways to make a mobile Web site stand out amongst the competition - Mobile Commerce Da... - 0 views

www.mobilecommercedaily.com/...nd-out-amongst-the-competition

mobile web mobile marketing data tips

shared by Michael Comins on 13 Nov 11 - No Cached
  • With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.
  • The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.
  • product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.
  • ...5 more annotations...
  • During the holidays these engaging polls could mean something like, “Get 20 percent off if you name Santa’s fourth reindeer.”
  • Paypal or another third-party. Additionally, there are times where the checkout process is not optimized for mobile, while the site is. The cart must be mobile-optimized.
  • For nonprofits first and foremost: people want to advocate a cause they like and this is especially true for the holiday season.
  • So many causes host banquets, auctions and dinners and they can provide video testimonials at events and promote them on mobile.
  • So, you are a nonprofit auctioning off a football signed by Eli Manning, tie a QR code to it leading potential buyers to a video of Mr. Manning talking about why he donated to this cause.
Michael Comins

Scribd - 0 views

www.scribd.com/...69309864

mobile web data Mary Meeker

shared by Michael Comins on 26 Oct 11 - No Cached
  • Michael Comins on 26 Oct 11
     
    Internet Trends Web 2.0 Summit San Francisco, CA Mary Meeker -- October 18, 2011
Michael Comins

More than 50% of all online activity took place on mobile devices during Christmas day,... - 0 views

thenextweb.com/...ine-activity-on-mobile-devices

mobile web mobile marketing social media marketing data

shared by Michael Comins on 10 Jan 13 - No Cached
  • Michael Comins on 10 Jan 13
     
    More than 50% of all online activity took place on mobile devices during Christmas day
Michael Comins

Back to basics: Lessons learned from the mobile Web - Luxury Daily - Columns - 0 views

www.luxurydaily.com/40193

mobile web mobile marketing tips

shared by Michael Comins on 17 Apr 12 - No Cached
  • Break down complexes processes into manageable chunks.
  • Start with the problem, not the solution.
  • Allow users to get in, out, and on with their lives.
  • ...1 more annotation...
  • Begin by writing down everything that you think you want your mobile site or app to accomplish, and then prioritize the top two or three tasks. And do not waver from that list.
Michael Comins

4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press - 0 views

www.qrcodepress.com/...859000

qr codes mobile web mobile marketing data

shared by Michael Comins on 21 May 12 - No Cached
  • As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
  • First, businesses need to have offers that are QR code-specific.
  • Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
  • ...3 more annotations...
  • Third, put QR codes in places that smart phone users will see. Remember that 100% of QR codes are scanned by smart phones.
  • Fourth, sometimes marketers make it too difficult on themselves. They try to force a type of engagement they want.
  • When someone scans a QR code it should automatically call your business. (This helps businesses too because phone calls produce substantially higher close rates than web visits).
Michael Comins

comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones | Mobil... - 0 views

www.mobilemarketingwatch.com/-which-being-smartphones-19798

mobile web mobile marketing data

shared by Michael Comins on 06 Dec 11 - No Cached
  • According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.
  • Mobile Web browsers were used by 44% of subscribers — up 2.9%
Michael Comins

MediaPost Publications M-Commerce To Hit $6.7B In 2011 12/02/2011 - 0 views

www.mediapost.com/...mmerce-to-hit-67b-in-2011.html

mobile web mobile marketing data

shared by Michael Comins on 06 Dec 11 - No Cached
  • Mobile commerce will nearly double to $6.7 billion this year -- fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. The market research firm estimates m-commerce sales will leap another 73% in 2012 to $11.6 billion.
  • “Mobile commerce is growing at a fast clip -- and it’s acting as an engine of overall e-commerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau,
  • EMarketer forecasts that 37.5 million U.S. consumers ages 14 and over will make at least one purchase on their mobile phone next year, up from 26.8 million this year. Nearly all those buying via mobile will be smartphone owners, at 97% in 2012.
Michael Comins

QR codes offer new realm of possibilities - 0 views

www.thedanielislandnews.com/...new_realm_of_possibilities.php

qr codes mobile web mobile marketing example

shared by Michael Comins on 01 Dec 11 - No Cached
  • "We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."
  • "We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."
  • Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.
  • ...7 more annotations...
  • "You can generate a unique QR code for each (web) page you want to direct them to," said Suiter, who is using QR codes in the office currently to promote their new website. "You can put in whatever you want."
  • "All of a sudden, you’ve engaged the person," Zetz added. "They’re flipping, scrolling, and looking at (your business). Most everybody puts their website in their print ads, and that’s a good thing, but that extra step of reading it and putting it into your computer and then looking it up is harder than ‘oh, there it is!’ You’re removing that step…The QR code sort of bridges the gap a little bit from a marketing standpoint. "
  • "You can only put so much in a print ad, and you hope somebody reads it and takes home one thing from it. But if they stop and scan a QR code, a lot more information is immediately available and you get a lot better feel for what’s going on."
  • Delta Pharmacy on Daniel Island is yet another business utilizing QR portals to better serve current and future customers. According to company representative John Joe Salazar, about 400 people have downloaded the app to access Delta’s unique QR code.
  • "The culture of the day is definitely inundated with mobile technology," said Salazar. "From ages 8 – 88, people seem to be ever busy with conversing, texting, emailing or just doodling on those little mobile devices we call ‘cells.’ This technology is only going to increase and here at Delta we wanted to stay ahead of the game."
  • A custom QR code enables Delta customers to easily order prescriptions and access store data, added Salazar. They currently post the code on their website, retail bags, and other printed materials. Delivery trucks and personalized water bottles with QR labels are also in the works, he said. The Daniel Island Animal Hospital also plans to add more access via QR codes in the future, such as linking users to blog topics of interest.
  • "We can put them on flyers for any property and have a direct link to the property on our website," said Jennings. "They are easy to create, easy to use, and are just a faster medium of getting people to our website for the information they need."
Michael Comins

Small-business owners delve into QR codes - Maine Business - Bangor Daily News - 0 views

bangordailynews.com/...ess-owners-delve-into-qr-codes

qr codes mobile web mobile marketing example

shared by Michael Comins on 01 Dec 11 - No Cached
  • “QR codes are perfect at bridging the offline with online,” Hodges said at a free seminar for small-business owners on Wednesday. “These are a mystery to some and old hat to others, but it’s basically a bar code to the Internet.”
  • Libby Schrum, who is the owner of a start-up furniture-making company in Camden said QR codes will be especially helpful to her because she has no storefront and relies on Web traffic to her site for sales.
Michael Comins

MediaPost Publications NFC To Eclipse QR Codes 12/01/2011 - 0 views

www.mediapost.com/...nfc-to-eclipse-qr-codes.html

qr codes mobile web mobile marketing NFC

shared by Michael Comins on 01 Dec 11 - No Cached
  • A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.
  • These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.
  • The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?
  • ...1 more annotation...
  • While NFC will do away with many QR code limitations, it will not entirely eliminate the role of codes. The use of QR codes in magazines, for instance, is unlikely to be killed off by NFC -- at least within the next few years.
« First ‹ Previous 41 - 60 of 294 Next › Last »
Showing 20▼ items per page