• 32 percent, to obtain promotion codes and coupons
• 31 percent, to enter a sweepstakes or contest
• 26 percent, to view a video
• 26 percent, to use social media to interact with the product or program
• 21 percent, to connect with other people who are also interested in the product or program
• 20 percent, to recommend or share the program or product
• 16 percent, to buy a product or service through the social network or QR code.