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Michael Comins

5 Great QR Code Campaigns - Technorati Advertising - 0 views

Michael Comins

10 Creative Ways to Use QR Codes for Marketing - 0 views

  • 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
  • 1. Reinventing the Shopping Experience
  • 2. Enhancing the User Experience
  • ...8 more annotations...
  • 3. Streamlining the Customer’s Visit
  • 4. Noting the Things You Enjoy
  • 5. Give Customers Something They Want
  • 6. Providing Real-Time Information
  • 7. Initiate Share-worthy Competitions
  • 8. Personalized Gift Giving
  • 9. Help Your Customers Grow Their Businesses
  • 10. Share Modern Day Mixtapes
Michael Comins

5 Big Mistakes To Avoid in Your QR Code Marketing Campaign - 0 views

  • Mistake 1: Not Testing the Code
  • Mistake 2: Getting Too Fancy With Text
  • Mistake 3: Serving up Non-Mobile Pages
  • ...2 more annotations...
  • Mistake 4: Putting QR Codes Where There’s No Data Signal
  • Mistake 5: Not Offering Enough Value
Michael Comins

QR Codes and eCommerce - 0 views

  • 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps.
  • This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers.
Michael Comins

Mobile commerce report shows it is increasing in popularity, while social falls - 0 views

  • The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.
  • During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.
Michael Comins

Mobile commerce will represent nearly a quarter of online revenue by 2017 - 0 views

  • he latest ABI Research report has shown that mobile commerce will make up about 24.4 percent of all of the online revenue by the close of 2017.
  • Last year, the size of the mobile commerce marketplace doubled, reaching $65.6 billion.
Michael Comins

ScanLife Q2 2012 Trend Report Infographic - 0 views

  • The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising.
Michael Comins

Mobile Web vs. Apps: Five Reasons Web Wins | TSNN Trade Show News - 0 views

Michael Comins

10 Creative Ways to Use QR Codes at Your Restaurant | Restaurant Supply & Restaurant Eq... - 0 views

  • At one point, QR codes were just looked at as cool and fun.  But now, they are proving to be reliable way to share information. 
  • 1. Front Door or Host/Hostess Area:
  • 2. Foursquare:
  • ...10 more annotations...
  • 3. Menus:
  • 4. Pagers or Coasters:
  • 5. Table Roll Stands:
  • 6. Bathrooms:
  • 7. Table or Signage:
  • Put a QR code on the table or on created signage that links to all kinds of things such as your Facebook, Twitter, website, videos, etc. to keep them busy.
  • 8. Check Holders:
  • 9. To-Go Cups or Packaging:
  • 10. Advertising:
  • To help keep things balanced, Central usually puts the link under or around a QR code.
Michael Comins

MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011 - 0 views

  • On a quarterly basis, the number of 2D mobile codes in magazines grew from 252 in Q1 to 1155 in Q3 (up 228%).
  • While there is still some fragmentation in the market among code types used in magazines, QR codes had a 62% share in Q3 compared to 30% using Microsoft Tags, 4% using SpyderLynk SnapTags, and 3% using JagTag solutions. 
  • Among brands leveraging codes in Q3, Revlon led the pack with 37, followed by Cuisinart with 26, Garnier with 25, Delta with 20 and John Frieda with 19. 
Michael Comins

Five Mistakes to Avoid When Engaging with Customers on Social Media | Social Media Today - 0 views

  • Mistake #1: Responding too slowly or not responding at all.
  • Mistake #2: Respond with a non-response.
  • Mistake #4: Fail to respond to direct messages:
  • ...1 more annotation...
  • Mistake #5: Ignore your mistakes:
Michael Comins

Did You Know 4.0 - YouTube - 0 views

  •  
    3:42 in are facts on email and mobile pones.
Michael Comins

Mobile Marketing for Local Small Business | Internet Marketing for Small Business | Sma... - 0 views

  • 1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA
  • 97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.
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    2009 data
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