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mong the 500 owners of small businesses who were respondents in the survey, 14 percent have a mobile website that is unique from their standard site. From that group, 84 percent stated that “they have seen an increase in new business activity due to their mobile marketing efforts.”

QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.

Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.

Check your web analytics and you’ll likely find between 5% and 20% of your traffic is from mobile users.

In this article we’ll cover at a high level 3 critical use cases essential for every marketer to understand: Mobile email Mobile search Mobile social media

“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”

In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.

For mobile, 2012 is the year of measurability.

Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.

Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.

QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.