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Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.The better the stories you tell, the more interesting you become.

here’s a basic structure that works perfectly for telling almost any story.1. Exposition: scene and setting2. Conflict: The problem on which the story is based3. Rising Action: The journey from conflict to resolution4. Resolution: The solution to the problem (not always something everyone will be happy about)5. Denouement: What happens after the resolution

Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.  Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.  Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.  If it does not exist yet, add your hashtag definition to online tools such as Tagalus.  Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.

The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry.

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These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.

the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).

Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends

While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.

Make it easy to share.

Don't assume your name for something should remain its name.

Keep an eye on trends.

According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.

Consumers are more willing to interact with branded pages.

Interactions with branded pages will be a key metric to watch in 2011.

The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.

During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.