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launch of USDA’s partnership with the National Healthy Mothers, Healthy Babies Coalition to provide free mobile health information through the text4baby initiative to pregnant women and new moms, including participants in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

Mobile interactive technology (such as texting) has great potential to reach users with limited health literacy skills, and the team at ODPHP is actively exploring how we can use mobile to communicate important health messages. Recent mobile campaigns, such as TXT4BABY and KNOWIT have shown promise in this regard.

That said, the digital divide is still very much a reality and more research is needed to assess the reach and impact of mobile health