Leveraging Powers of Mobile | Health Content Advisors - 0 views
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B2B folks are focusing too tightly on mobile as a distribution platform and overlooking the other aspects of leveraging mobile to run their businesses “easier, faster, cheaper” and I’d add “better” to the mix
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Healthcare may be the only industry sector where mobile devices are used heavily for professional applications beyond email and texting, but even there publishers have been slow to exploit the mobile reality. There’s been a lot of catching up done in the past year or two to make medical reference publications available in mobile formats, but there’s still a lot of work to do to transform the information in those publications into apps that provide clinical decision support.