Big Red is an iPhone application that can be configured with the contact information for a family member or other party to be contacted in an emergency. When calamity strikes, the victim can press the Help button which dispatches a text message or email to the designated party
The recipient gets a URL which links to a Web page that displays the victim’s location and directions to the nearest appropriate hospita
Mobile interactive technology (such as texting) has great potential to reach users with limited health literacy skills, and the team at ODPHP is actively exploring how we can use mobile to communicate important health messages. Recent mobile campaigns, such as TXT4BABY and KNOWIT have shown promise in this regard.
That said, the digital divide is still very much a reality and more research is needed to assess the reach and impact of mobile health