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Create a page like normal, then use a JS library to read the fully qualified data from the page into json variables for use in the JS application. Crawl-able, accessible content. http://foolip.org/microdatajs/live/ http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html#json https://gitorious.org/microdatajs/ http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html#microdata-dom-api

Collection of terms that webmasters can use to markup their pages to improve the display of search results in different formats.