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Bing, Google and Yahoo! have gotten together to create search engine optimization guidelines.

I was thinking http://schema.org/WebPage, http://schema.org/WebPageElement, and http://schema.org/CollegeOrUniversity ~ for our smbl files, http://schema.org/Event ~ for calendar/events , http://schema.org/GeoCoordinates ~ for the map, and maybe even making some recommendations for specific entities on campus like the theater ~ http://schema.org/TheaterGroup, which could benefit from event, but also an identity.

In HTML5, the status of this is "Controversial Working Draft": http://www.w3.org/TR/html5/microdata.html.

Tim Bray: Does the browser have a future?

After listening to the speech, the title of it sounds more like a warning rather than a prediction. Personally, I don't think the browser is going anywhere any time soon. As far as HTML5, I think it's going to be huge. Anxiously awaiting Ubuntu on tablets http://www.ubuntu.com/tablet/app-ecosystem and phones http://www.ubuntu.com/phone/app-ecosystem. Just think, with native HTML5 APIs, any web developer with some minor skill adjustment can develop native phone and tablet apps.

Create a page like normal, then use a JS library to read the fully qualified data from the page into json variables for use in the JS application. Crawl-able, accessible content. http://foolip.org/microdatajs/live/ http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html#json https://gitorious.org/microdatajs/ http://www.whatwg.org/specs/web-apps/current-work/multipage/microdata.html#microdata-dom-api

Check the correctness and existence of microdata.

Collection of terms that webmasters can use to markup their pages to improve the display of search results in different formats.