MKT392 SocialMediaMarketingF11

The next video in the Groundswell lineup. The 4th Objective - Supporting.

The next video - pretty necessary after you watch the first I say

If you read the comments section of this article, there is some additional information that you might find helpful. In addition, there is a good example of how "NOT" to promote your product on social media. An employee for a company called Vsee tries to plug their product without fully disclosing her relationship with the company and she gets called out on it. I don't think she was trying to do anything particularly underhanded, but it was stupid and she should have known better.

definitely helped for Q2..thanks!

This summary and review of the book, The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change, was prepared by Mara Bates while an MBA student in the College of Business at Southeastern Louisiana University. The Social media that we have at our disposal today is a powerful tool.

I am reading part of The Dragonfly Effect for another class, and I found many parts of this book to relate to what we are discussing. In Wing 2 of the book there are many different statistics I found to be very interesting, so I thought I would share. " A 2004 study showed that 65 percent of consumers felt bombarded by advertising messages, and almost as many (60 percent) had a more negative opinion of advertising than even a few years prior." Another study found that " only 17 percent of consumers said they trusted people who work in the advertising industry." "90 percent of consumers trust product recommendations from personal acquaintances-making such recommendations the most trusted form of advertising."

Four practical tips for managing social media overload. Useful for M4 Q2.

The benefits of collaboration. New Relationships, Customer feedback, and speed.

I found this same article, very useful for M4.

Helpful for Question 3 in M4 journals.

This shows some of the features these collaborative web tools for businesses have. I thought this was interesting because if gives you a feel of what these services are like now.

OfficeMedium is the top online small business collaboration tool that seems to be pretty satisfying for some of the small businesses that left feedback.

Lists and describes many different collaboration tools for businesses.

A quick video on a simple tool that could really help when writing the collaborative paper!