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Matthew McDermott

Feature Friday: Private Idea Communities - Official Blog of Ideaffect.com - 0 views

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    Helpful for q1
Adam Calandra

How to Create a Popular Blog - 0 views

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    Just by clicking this you are making this guys blog more popular
Julianna Wojcik

Your First Blog Post - What to Write « BloggerTalk - 1 views

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    You're ready to make your very first blog post but not quite sure what to say? Maybe you figure since blogging seems to be so casual you can post whatever your heart desires and not be overly concerned. If nothing more it will at least get the ball rolling for you.
Ryan Fennell

Groundswell review - 3 views

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    Back in May, a colleague pointed me to Groundswell, a new book out by the folks at Forrester. The notion of social technographics resonated with me right away, it was similar to the idea of the motivations of iCitizens, as explored in the book The OPEN Brand by thought leaders at my company, Resource Interactive.
Victoria Rusin

Groundswell by Charlene Li and Josh Bernoff (Book Review) - 0 views

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    A blog post that provides a quick book review of Groundswell
Katie Costello

How Relationships Improve Sales - 2 views

  • Glynne soaps
  • It doesn’t hurt that the product is really good, but what made them come to mind was all the times we’ve chatted on Twitter, and/or seeing their social media conversations unfurl on Facebook and other platforms. They’re friendly. They’re part of the story. They’re here.
  • But here’s where it helped: when I realized that I was almost out of soap, they were top of mind.
  • ...7 more annotations...
  • this is the meat of most marketing
  • In the old days, advertisers kept a brand top of mind by repeatedly pushing ads into our vision.
  • in the modern space, I think you have to be there. You have to be one of us. At least part of it is that.
  • it has to be both.
  • If you’re big, you do both. Ads alone don’t cut it.
  • I think that if you’re a bigger brand, you have more to think about. If you’re a smaller brand, this almost feels like a “must” at this point, trying out social media conversation channels. You might not get the mix right. You might have to experiment until you find what gets people to respond and take action in a relationship-minded way. But without starting to experiment, you won’t find it.
  • Try making relationships before trying to sell. And be ready to apologize. You will likely make mistakes. But I think there’s some gold in this, done right.
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    This article shows that the relationships you make help your sales, and are therefore something to focus time and energy on.
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    This was exactly what I was preaching in my Linkedin answer, and at least what I think the authors were getting at. If you form these relationships, if you listen, talk, energize, support and embrace, sales will undoubtedly increase. Good find.
Joy Arcara

7 Ways to Stop "Selling" and Start Building Relationships - 2 views

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    Related to the Groundswell argument
Matthew McDermott

Empowered - 5 views

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    A brief description of the book and its purpose from the company the authors work for - Forrester.
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    I read this, too and it helped to get a better understanding for the Groundswell model.
Sarah Burke

Surveys: The Importance of Listening to your Customers | Meylah - 3 views

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    Why listening to customers is so important. Helpful for Question 2 on M5.
Matthew McDermott

Empowered - 2 views

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    The authors mentioned in an interview that they have a blog so I decided to check it out. Really interesting posts written by Josh Bernoff. Too many to read all at once, but reading a few helps.
Matthew McDermott

groundswell - definition of groundswell by the Free Online Dictionary, Thesaurus and En... - 0 views

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    Basic definition of groundswell - aside from the science-oriented definition.
Matthew McDermott

Groundswell: Interview with Book Authors - YouTube - 0 views

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    Video Interview with the authors.
Matthew McDermott

Five Objectives In The Groundswell (Embracing) - YouTube - 1 views

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    The 5th objective in the video lineup for Groundswell. I would recommend watching all of the videos before answering the LinkedIn question.
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