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Calie Bloom

Brand Advocate Paper.pdf (application/pdf Object) - 3 views

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    There are some effective ways to mobilize brand advocates:
Leah Mosher

Social Recommendations - Brand Advocacy - 0 views

  • A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions.
  • Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a Word of Mouth recommendation from a trusted source.”
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    I found the stats for "the power of brand advocates" useful for q3
Stephen Grimm

Energizing The Employees - 0 views

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    Not needed for this, but energizing employees should be as important as energizing customers. 
Adam Calandra

Energize Your Marketing Through Social Media - 2 views

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    5 keys to strategy development.
Gregory Wood

SASsoftware's Channel - YouTube - 0 views

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    Great video illustrating a paid monitoring service.
Joy Arcara

Web 2.0 - 3 views

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    Lots of other good essays on this site. I'm bookmarking this so I'll remember to go back and check them out.
Stephen Grimm

http://www2.research.att.com/~bala/papers/web1v2.pdf - 2 views

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    AT&T Research Lab, talks about the difference between Web 1.0 to Web 2.0. In order to understand Web 2.0, we must understand what isn't Web 2.0.
Matthew McDermott

16 Social Media Case Studies and 8 Success Metrics (B2B and Corporate) | DreamGrow Soci... - 0 views

  • Their challenge with this size company is not only to communicate externally with customers but also to listen, interact and empower the passion and expertise that is within the company.
  • How Best Buy Energized 170,000 Employees With Social Media
  • With the 2010 World Cup imminent the aim was to foster brand engagement amongst emerging shavers (Males aged under 25) The campaign was a large multimedia campaign including strong digital interactive elements, YouTube and Search advertising
  • ...1 more annotation...
  • Now they have continued their innovative approaches to engagement and embraced social media. In a big way.
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