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Feature Friday: Private Idea Communities - Official Blog of Ideaffect.com - 0 views

blog.ideaffect.com/private-idea-communities M5 idea communities Groundswell
shared by Matthew McDermott on 02 Oct 11 - No Cached
  • Matthew McDermott on 02 Oct 11
     
    Helpful for q1
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How to Create a Popular Blog - 0 views

www.quicksprout.com/...how-to-create-a-popular-blog blog guide popular
shared by Adam Calandra on 30 Sep 11 - No Cached
  • Adam Calandra on 30 Sep 11
     
    Just by clicking this you are making this guys blog more popular
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Your First Blog Post - What to Write « BloggerTalk - 1 views

www.bloggertalk.com/...-first-blog-post-what-to-write blog socialmedia tips
shared by Julianna Wojcik on 29 Sep 11 - No Cached
  • Julianna Wojcik on 29 Sep 11
     
    You're ready to make your very first blog post but not quite sure what to say? Maybe you figure since blogging seems to be so casual you can post whatever your heart desires and not be overly concerned. If nothing more it will at least get the ball rolling for you.
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Groundswell review - 3 views

www.afhill.com/...groundswell-review groundswell
shared by Ryan Fennell on 28 Sep 11 - No Cached
  • Ryan Fennell on 28 Sep 11
     
    Back in May, a colleague pointed me to Groundswell, a new book out by the folks at Forrester. The notion of social technographics resonated with me right away, it was similar to the idea of the motivations of iCitizens, as explored in the book The OPEN Brand by thought leaders at my company, Resource Interactive.
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Groundswell by Charlene Li and Josh Bernoff (Book Review) - 0 views

ravenhost.blogspot.com/...l-by-charlene-li-and-josh.html M5 Groundswell
shared by Victoria Rusin on 28 Sep 11 - No Cached
  • Victoria Rusin on 28 Sep 11
     
    A blog post that provides a quick book review of Groundswell
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How Relationships Improve Sales - 2 views

www.chrisbrogan.com/ow-relationships-improve-sales Social social media M5 Marketing Sales Relationships Strategy
shared by Katie Costello on 27 Sep 11 - No Cached
  • Glynne soaps
  • It doesn’t hurt that the product is really good, but what made them come to mind was all the times we’ve chatted on Twitter, and/or seeing their social media conversations unfurl on Facebook and other platforms. They’re friendly. They’re part of the story. They’re here.
  • But here’s where it helped: when I realized that I was almost out of soap, they were top of mind.
  • ...7 more annotations...
  • this is the meat of most marketing
  • In the old days, advertisers kept a brand top of mind by repeatedly pushing ads into our vision.
  • in the modern space, I think you have to be there. You have to be one of us. At least part of it is that.
  • it has to be both.
  • If you’re big, you do both. Ads alone don’t cut it.
  • I think that if you’re a bigger brand, you have more to think about. If you’re a smaller brand, this almost feels like a “must” at this point, trying out social media conversation channels. You might not get the mix right. You might have to experiment until you find what gets people to respond and take action in a relationship-minded way. But without starting to experiment, you won’t find it.
  • Try making relationships before trying to sell. And be ready to apologize. You will likely make mistakes. But I think there’s some gold in this, done right.
  • Katie Costello on 27 Sep 11
     
    This article shows that the relationships you make help your sales, and are therefore something to focus time and energy on.
  • Matthew McDermott on 27 Sep 11
     
    This was exactly what I was preaching in my Linkedin answer, and at least what I think the authors were getting at. If you form these relationships, if you listen, talk, energize, support and embrace, sales will undoubtedly increase. Good find.
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7 Ways to Stop "Selling" and Start Building Relationships - 2 views

marketing.about.com/...stopselling.htm building relationships sales
shared by Joy Arcara on 27 Sep 11 - Cached
  • Joy Arcara on 27 Sep 11
     
    Related to the Groundswell argument
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Empowered - 5 views

www.forrester.com/...book.html M5 Forrester Groundswell Marketing
shared by Matthew McDermott on 27 Sep 11 - No Cached
  • Matthew McDermott on 27 Sep 11
     
    A brief description of the book and its purpose from the company the authors work for - Forrester.
  • Katie Costello on 27 Sep 11
     
    I read this, too and it helped to get a better understanding for the Groundswell model.
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Surveys: The Importance of Listening to your Customers | Meylah - 3 views

meylah.com/...of-listening-to-your-customers customers listening M5
shared by Sarah Burke on 27 Sep 11 - No Cached
Casey Pope liked it
  • Sarah Burke on 27 Sep 11
     
    Why listening to customers is so important. Helpful for Question 2 on M5.
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Empowered - 2 views

forrester.typepad.com/groundswell M5 blog Groundswell
shared by Matthew McDermott on 27 Sep 11 - Cached
  • Matthew McDermott on 27 Sep 11
     
    The authors mentioned in an interview that they have a blog so I decided to check it out. Really interesting posts written by Josh Bernoff. Too many to read all at once, but reading a few helps.
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groundswell - definition of groundswell by the Free Online Dictionary, Thesaurus and En... - 0 views

www.thefreedictionary.com/groundswell M5 definition Groundswell
shared by Matthew McDermott on 27 Sep 11 - No Cached
  • Matthew McDermott on 27 Sep 11
     
    Basic definition of groundswell - aside from the science-oriented definition.
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Groundswell: Interview with Book Authors - YouTube - 0 views

www.youtube.com/watch interview book authors Groundswell
shared by Matthew McDermott on 27 Sep 11 - No Cached
  • Matthew McDermott on 27 Sep 11
     
    Video Interview with the authors.
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Five Objectives In The Groundswell (Embracing) - YouTube - 1 views

www.youtube.com/watch M5 Embracing Groundwell objectives
shared by Matthew McDermott on 27 Sep 11 - No Cached
  • Matthew McDermott on 27 Sep 11
     
    The 5th objective in the video lineup for Groundswell. I would recommend watching all of the videos before answering the LinkedIn question.
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