MKT392 SocialMediaMarketingF11

For starters, Smartphones made up 54% of all mobile phone sales in the US. According to last year’s predictions, Smartphones capturing 50% of overall mobile sales was supposed to happen by the end of 2011. This is HUGE! Smartphones are penetrating the market fast and deep. Might we soon see the day when feature phones no longer exist?

Can organizations of any kind ignore the growth of Smartphones any longer?  They are quickly becoming a ‘can’t live without’ commodity in consumers’ everyday lives.

General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media.81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home 

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store