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Grow Bigger Ears in 10 Minutes - 0 views

www.chrisbrogan.com/grow-bigger-ears-in-10-minutes listening socialmedia monitoring chrisbrogan M8
shared by Matthew McDermott on 24 Oct 11 - Cached
  • listening as part of a business communication strategy.
  • Grow Bigger Ears in 10 Minutes
  • Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it to the right places.
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Social Media Monitoring or Listening - 0 views

www.mojosocialmediamarketing.com/-media-monitoring-or-listening social media M8 listening monitoring
shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Chris mentions in this video that Using Listening tools is the number one thing he suggests to most companies to better understand what people are saying about them.
  • Matthew McDermott on 24 Oct 11
     
    60 second video from Chris Brogan explaining the importance of listening in Social media.
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The Listening Side of Social Media | Halldin Public Relations - 0 views

halldinpr.com/listening-side-of-social-media M8 listening social media public relations
shared by Matthew McDermott on 24 Oct 11 - No Cached
  • there is one key task that must be done consistently in order to ensure social media success – listening.
  • Monitoring social media is different from measuring. Measuring, in effect, is determining quantity, but monitoring social media is establishing quality.
  • And the only way to do that is to listen and observe what is being said about your company and your industry.
  • ...2 more annotations...
  • Decide where to monitor. Where do your key stakeholders “hang out” online?
  • Listen first. Ogneva puts it perfectly: “Before you ever open your digital mouth, listen and observe the culture of the community, interactions between members, how influence is expressed, and even if there’s a particular vernacular.”
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Content Marketers, Are You Listening? - 0 views

blog.openviewpartners.com/nt-marketers-are-you-listening listening M8 social media marketing
shared by Matthew McDermott on 24 Oct 11 - No Cached
  • This isn’t rocket science, but it is more than just participating in social media for customer service purposes.  Listening is just that – listening to what is being said about your company, products, and industry.  What are customers, prospects, and influencers tweeting about?  What are they posting on LinkedIn?  What questions are being asked on Quora?  What is happening on Facebook?  What are bloggers writing about?  These questions can all be answered if you are listening!
  • Listening can lead to the following benefits: Help identify influencers.  By monitoring what is being said about X online, you will be able to identify thought leaders who consistently blog, tweet, and post valuable content for your target audience. Identify opportunities.  This is sort of obvious, but if your company is not listening, there will be missed opportunities in product development, customer service marketing, and on and on. Develop your personas.  Many marketers know that all effective strategies are targeted towards specific personas.  Smart marketers know that personas are more than simply titles.  By listening to what is being said only, you may be able to flesh out issues, pain points, interests, and goals that will add more life into your personas.
  • Now go listen and engage!  This is more of an important role than you may think.  And it takes time!  Joe recommended to our portfolio company that it should have someone spend about 50% of his or her time on listening and participating online.
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Using Social Marketing to Measure Buzz and Sentiment - 0 views

www.jitterjam.com/ase-6-measuring-buzz-sentiment m8 social media tone conversation Q3 measuring
shared by Katie Costello on 24 Oct 11 - No Cached
  • measuring the sentiment of that chatter.
  • we discussed how brands are using the data they collect when monitoring social conversations
  • Evaluate whether their overall messaging (transmitted through social and other media) is taking hold Over time, see how the brand’s campaigns are impacting buzz and sentiment (more positive, more chatter, etc.) Risk mitigation: Identify a crisis threat/situation and identify key influencers to help change the sentiment or address the issue Use information (comments and ideas) for product development and improvement (that’s next week’s Creativity Coffee topic!) Identify areas for improvement (quality control red flags) Identify key influencers to help promote the brand
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  • Buzz and sentiment for social media is driven by the 98/2 rule–the top 2% are going to have influence over a vast social circle
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How Marketers Can Use Social Media More Effectively | DigitalNext: A Blog on Emerging M... - 0 views

adage.com/...135067 m8 marketers social social media media advertising
shared by Stephen Grimm on 23 Oct 11 - No Cached
  • Instead, marketers should listen and look for opportunities to solve problems. Zappos, an often used example of exceptional customer service, is known to proactively identify and support their customers via Twitter. Consider what sorts of social activity customers would engage in if the barrier to entry was low enough. Experiment and learn. Earn the ear of customers. Then, give them something worth listening to
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Branding is not dead, but the rules have changed | New Media and Marketing - 0 views

newmediaandmarketing.com/...online-branding-marketing m8 branding rules new media social media
shared by Stephen Grimm on 23 Oct 11 - No Cached
  • Are brands dead ?  Hell no !  Just ask Starbucks, Apple, MINI, BMW, Nespresso, Minute Maid among others.  They have adapted to the changing product and brand marketing landscape while others simply have tried to offer discounts to keep people brand loyal. They are listening to and, hold onto your  hat, actually talking with consumers via social media.  OMG !?  You mean that they actually understand that brands are media today ??  Yes
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Social Media: First Listen, then Talk | Allegiance Engagement & Loyalty Blog - 0 views

blog.allegiance.com/...l-media-first-listen-then-talk listening engaging personal relationship Entering Conversation Connection
shared by Calie Bloom on 21 Oct 11 - No Cached
  • Calie Bloom on 21 Oct 11
     
    Example of how listening leads to engaging using a person approaching a group of people at some sort of function.
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Social Media: Listening is the New Marketing | Practical eCommerce - 1 views

www.practicalecommerce.com/...Listening-is-the-New-Marketing social media listening m8
shared by Joy Arcara on 30 Sep 11 - No Cached
Joy Arcara liked it
  • Ryan Fennell on 30 Sep 11
     
    Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.
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Samepoint - 0 views

www.samepoint.com m8 SMMP Samepoint
shared by Adam Calandra on 20 Oct 11 - Cached
  • Adam Calandra on 20 Oct 11
     
    Tells you how many people are talking about your product and the top negative keywords associated with it.
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