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The secret to creating brand advocates | MackCollier.com - Social Media Training and Co... - 0 views

mackcollier.com/et-to-creating-brand-advocates m10 brand Energizing customers
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans.
  • Matthew McDermott on 03 Nov 11
     
    A short, but insightful quote: "It's not about having a transactional relationship with your customers, it's about having an emotional one with your fans."
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Creating Brand Advocates: Marvel's 'Avengers'-style - 1 views

www.qualitylogoproducts.com/...dvocates-marvel-avengers-style
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • Reward established fans, but don’t exclude new ones.
  • There’s nothing wrong with running a special promotion to attract new clients. Just make sure that your current customers are getting something out of the deal
  • Matthew McDermott on 03 Nov 11
     
    Though about comic books and movies, it still applies. TMobile is known offender of some of these rules...
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6 Ways to Socially Reward Your Customers - 1 views

www.socialmediaexaminer.com/socially-reward-your-customers energizing m10
shared by Sarah Zawadzki on 01 Nov 11 - No Cached
  • Sarah Zawadzki on 01 Nov 11
     
    Good for the Linkedin question.
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Engage Customers through Social Media While In-Store | Catalyst Marketers - 0 views

www.catalystmarketers.com/ustomers-social-media-in-store social media engaging tacticts m10
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • With most customers being able to access the internet from anywhere with their mobile smart phones, small business owners can engage customers through Social Media while they are at Peak Attention in-store.
  • a combined approach is now possible at a time when customers are most likely to make a purchase… By engaging customers through Social Media while they are in your store you have the ability to make a big-time impact on their purchase decision.
  • The biggest things to keep in mind when trying to come up with creative ideas for in-store social media promotions are to keep the tactics relevant to your audience, be creative, and offer something of value in exchange for a desired action from you customers.
  • ...4 more annotations...
  • Twitter Picture Contest: With mobile applications like TweetDeck, combined with mobile smart phones, customers now have the ability to instantly snap pictures with their phone & tweet them to their followers. Small businesses should leverage tools like mobile smart phones, Twitter, & TweetDeck to create a Twitter Picture Contest where customers can snap a picture of their favorite product in-store, tweet it, and receive a discount on their purchase.
  • Foursquare is a great tool for capturing customers attention while in-store. You can run a contest where every customer who checks-in at your venue on foursquare and leaves a tip will be entered into a weekly or monthly drawing for a gift certificate or another great prize. Although this promotion isn’t directly geared towards influencing a sale, it will engage customers and help you build brand loyalty. If the winner receives a $25 gift certificate, it’s likely that he or she will spend more than that the next time they come in, so it actually may indirectly impact sales.
  • Just like most of us have the ability to take pictures with our mobile smart phones, many have the ability to record video as well. Small business owners should leverage this by developing an in-store video marketing promotion. Small Business owners can ask customers to record their entire shopping experience and publish the video to their small business Facebook page. Each customer who participates will receive a coupon towards their purchase
  • In-store social media promotions can build brand loyalty if customers see that you’re trying to provide them with value in a way that’s convenient for them.
  • Matthew McDermott on 03 Nov 11
     
    Great ideas! This is a goldmine of interactive Social Media tactics specifically geared for small businesses
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Engaging Customers through Social Media - Peach New Media - Online Events by Peach New ... - 0 views

intix.peachnewmedia.com/...seminar.php social media engaging m10
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • Social media is an opportunity to deeply connect with your customers creating consumer advocates and increasing ticket sales.  Learn how to engage with customers through case studies that build one-on-one relationships via social media.  Discover the use of advanced applications for Facebook.com as well as Facebook Connect, social CRM, and both free and paid tools that allow your organization to connect with customers.  Find out about best practices and the latest trends, such as social sponsorship activation.    
  • Matthew McDermott on 03 Nov 11
     
    Information for a webinar but they say useful things in their copy
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Consumers Engaged Via Social Media Are More Likely To Buy, Recommend - 0 views

blog.cmbinfo.com/...e-More-Likely-To-Buy-Recommend social media engaged m10
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. 
  • “Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”
  • The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch.
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  • Recent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day.  Twitter users post over 50 million tweets per day—that’s an average of 600 tweets per second.
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IBM - Engage customers and gain advocates through social media and social networking - 0 views

www-01.ibm.com/...article_social_media.html social media networking engaging m10
shared by Matthew McDermott on 03 Nov 11 - No Cached
  • The take-away from this is by fostering a conversation with 10% of the audience, you are building value for the remaining 90%
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Accenture-Executive-Summary-Social-Media-Handbook.pdf (application/pdf Object) - 0 views

www.accenture.com/...mary-Social-Media-Handbook.pdf social media management strategy business marketing
shared by Gregory Wood on 02 Nov 11 - No Cached
  • Gregory Wood on 02 Nov 11
     
    Executive Summary of a book on the management of social media for business organizations.
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Ad Companies Face a Widening Talent Gap - NYTimes.com - 0 views

www.nytimes.com/...ace-a-widening-talent-gap.html nytimes jobs career advertising digital
shared by Gregory Wood on 01 Nov 11 - No Cached
  • A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills.
  • The talent pool, advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000.
  • New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis.
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Everlane Raises $1.1 Million | FashInvest - Where Fashion Meets Finance - 0 views

www.fashinvest.com/everlane-raises-1-1-million m9 interaction
shared by Michael Hogan on 01 Nov 11 - No Cached
  • Michael Hogan on 01 Nov 11
     
    helped with question 2 as an example of how blogs can create "interaction"
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