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Brand Advocate Paper.pdf (application/pdf Object) - 3 views

www.hsmai.org/...Brand%20Advocate%20Paper.pdf Brand Advocates Energizing Brand Word of Mouth
shared by Calie Bloom on 02 Nov 11 - No Cached
  • Calie Bloom on 07 Nov 11
     
    There are some effective ways to mobilize brand advocates:
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Social Recommendations - Brand Advocacy - 0 views

www.zuberance.com/...resourcesStats.php brand advocate marketing m10 energizing
shared by Leah Mosher on 07 Nov 11 - No Cached
  • A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions.
  • Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a Word of Mouth recommendation from a trusted source.”
  • Leah Mosher on 07 Nov 11
     
    I found the stats for "the power of brand advocates" useful for q3
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Energizing The Employees - 0 views

www.tmcnet.com/...26242-energizing-employees.htm m9
shared by Stephen Grimm on 06 Nov 11 - No Cached
  • Stephen Grimm on 06 Nov 11
     
    Not needed for this, but energizing employees should be as important as energizing customers. 
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Energize Your Marketing Through Social Media - 2 views

www.nhiondemand.com/...article.aspx m10q2 journal m10 energize measure
shared by Adam Calandra on 04 Oct 11 - No Cached
Joy Arcara liked it
  • Calie Bloom on 04 Oct 11
     
    5 keys to strategy development.
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SASsoftware's Channel - YouTube - 0 views

www.youtube.com/...SASsoftware metrics analytics dashboard SAS monitoring
shared by Gregory Wood on 06 Nov 11 - No Cached
  • Gregory Wood on 06 Nov 11
     
    Great video illustrating a paid monitoring service.
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Web 2.0 - 3 views

www.paulgraham.com/web20.html web2.0 paulgraham m2
shared by Joy Arcara on 11 Sep 11 - Cached
Gregory Wood liked it
  • Gregory Wood on 05 Nov 11
     
    Lots of other good essays on this site. I'm bookmarking this so I'll remember to go back and check them out.
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http://www2.research.att.com/~bala/papers/web1v2.pdf - 2 views

www2.research.att.com/...web1v2.pdf Web1.0 Web2.0 M2
shared by Stephen Grimm on 11 Sep 11 - No Cached
Gregory Wood liked it
  • Stephen Grimm on 11 Sep 11
     
    AT&T Research Lab, talks about the difference between Web 1.0 to Web 2.0. In order to understand Web 2.0, we must understand what isn't Web 2.0.
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16 Social Media Case Studies and 8 Success Metrics (B2B and Corporate) | DreamGrow Soci... - 0 views

www.dreamgrow.com/-success-metrics-b2b-corporate social media metrics Energizing m10
shared by Matthew McDermott on 05 Nov 11 - No Cached
  • Their challenge with this size company is not only to communicate externally with customers but also to listen, interact and empower the passion and expertise that is within the company.
  • How Best Buy Energized 170,000 Employees With Social Media
  • With the 2010 World Cup imminent the aim was to foster brand engagement amongst emerging shavers (Males aged under 25) The campaign was a large multimedia campaign including strong digital interactive elements, YouTube and Search advertising
  • ...1 more annotation...
  • Now they have continued their innovative approaches to engagement and embraced social media. In a big way.
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