Julianna Wojcik
Contents contributed and discussions participated by Julianna Wojcik
A Field Guide to Brand Advocates - 0 views
Social Media vs. Traditional Marketing - 0 views
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Interesting stats on newer forms of marketing
The Friendship Model: How to build brand advocacy in a consumer-driven world. - 1 views
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Slideshow that covers almost all of M10. Slides 20-21 offer a comprehensive breakdown of the change from traditional marketing to "energizing" methods.
How Toyota used social to build brand advocacy during a crisis - 0 views
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An example of building brand advocacy in action! Interesting turnaround
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Interesting video at the bottom: "How to Leverage Social Media to Build Brand Advocacy"
Social Media vs Traditional Marketing - 0 views
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Social Media vs Traditional Marketing In today's business world social media is a huge buzz word, but many still do not understand how social networks such as Facebook and Twitter contribute to the bottom line of a company's sales goals. This article seeks to demystify social media marketing and how it can impact any business competing in a crowded marketplace.
Social Media Monitoring Tool to Listen to Customers and Measure Engagement | Web 2.0 Ma... - 0 views
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Looks at tools that specifically track conversation tone. Good for M8Q3
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics - 1 views
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Amazing compilation of helpful sites related to M7 & M8
Communication Nation: How to listen - 0 views
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Great communicators are great listeners. They pay attention and ask questions until they gain a deep and textured understanding of whatever situations they find themselves in. An intellectual understanding is not enough: great communicators listen till they feel it. They empathize. If you want to be a better communicator learn to listen, and more importantly, listen to learn.
Return on Engagement - 1 views
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Helpful for explaining the metrics that don't pertain directly to ROI
Measuring ROI on Social Media with Katie Paine - 0 views
Measuring Social Media: Key Metrics - 0 views
Top 20 social media monitoring vendors for business - 6 views
20 Tools to Track Social Media Activities - 1 views
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Helpful for Q1 on M7
What is the ROI for Social Media? - 1 views
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helps with the second part of the LinkedIn question
Top Ten Questions and Answers About ROI - 0 views
How to Use LinkedIn Effectively - 0 views
Personal Branding 101: How to Discover and Create Your Brand - 4 views
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